Marketing Manager, McGregor Square
Sage Hospitality Group
Denver, CO
July 2021 - February 2024
McGregor Square
McGregor Square is a dynamic mixed-use development in Denver’s ballpark neighborhood. McGregor Serves as a gathering place for locals and visitors alike, featuring a boutique hotel, food hall, office tower and local small businesses. McGregor Square hosts year-round events and activations in the large 17,000 square foot plaza including silent discos, watch parties and a skating rink.
Marketing Manager
My role of Marketing Manager consisted of:
The development and management of online initiatives, websites, social media, SEO, advertising and all other brand related programs.
Creating unique property identities with forward-looking positioning statements, supported with content and events that develop the brand.
Securing brand partnerships and balancing various stakeholder priorities to ensure success for all parties.
Successes & Highlights
MILEPOST ZERO RE-BRAND
The McGregor Square food hall was in need of a rebrand. The Milepost Zero rebrand included a full overhaul of brand assets to align with the target audience and goals.
MCGREGOR SKATE ICE RINK
To compete with similar Denver destinations and drive weekday foot traffic during the holiday season, McGregor Square opened a public ice rink that required extensive PR and marketing strategies to ensure success.
Foot Traffic: Weekday Visits
+41% YoY
Foot Traffic: YoY
+46% YoY (Dec-Jan 2022 vs 2021)