Director of Marketing

Branch & Barrel Distilling
Centennial, CO
March 2020 - July 2021

Located in Centennial, Colorado, Branch & Barrel produces small-batch bourbons and whiskeys. From the tasting room to the hands-on distilling process, Branch & Barrel us uniquely Colorado, through and through,

Branch & Barrel Distilling

My role consisted of:

  • Development and execution all marketing initiatives, including: digital marketing and advertising, events, social media and website management.

  • Kickstarted marketing efforts including: e-newsletter, professional product photography, social media advertising, online ordering and tasting room reservations.

  • Redefined brand identity and positioning, including packaging design and tasting room design.

Director of Marketing

Successes & Highlights

PRODUCT PHOTOGRAPHY OVERHAUL

I initiated a refresh of all Branch & Barrel photography, which initially consisted of DIY photography shot by the owners. This new photography was utilized for digital marketing, print advertising, e-commerce and more.

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