Senior Marketing Manager, Dairy Block
McWhinney
Denver, CO
February 2024 - Present
Dairy Block
Dairy Block is a unique mixed-use development in the heart of Lower Downtown Denver (LoDo). Dairy Block is anchored by a boutique hotel, vibrant food hall and a seven story office tower. Local shops, restaurants and bars fill out the remainder of this historic micro-district. A central outdoor alley serves as Dairy Block’s hub for year-round events, outdoor dining and a European-style marketplace, bursting with art and life.
My role of Senior Marketing Manager consisted of:
Development and management of all online communications, including websites, social media and SEO.
Creation and execution of advertising (print and digital), placemaking, interior design, events, tenant relations, and all other brand related programs.
Coordination with external agencies and internal property management team to ensure all program objectives are achieved and revenue is maximized.
Budget creation and management, marketing team management, collaborating with Dairy Block executive team on high-level strategy.
Senior Marketing Manager
Successes & Highlights
SOCIAL MEDIA PERFORMANCE
Dairy Block Social media management was brought in-house (May 2024), after being previously managed by an external agency which yielded fantastic results.
Instagram - 2024
Follower Gain
5,942 (+474% YoY)
Video Views
679,850 (+40% YoY)
Engagement Rate
6.25% (+27% YoY)
WEBSITE PERFORMANCE
Increased SEO and ongoing website content creation resulted in increased website traffic in 2024.
Total Users
+6.3% YoY
Total Sessions
+9.6% YoY
PROJECT MANAGEMENT & KPI TRACKING
After being tasked with the conceptualizing a new event series for the property, Dairy Block After Dark was born in 2024. Due to this success, the concept was brought back in 2025 with an additional date and further success.
Dairy Block After Dark is a night market series featuring local artisans and small businesses, entertainment, interactive art, live music and surprise activations.
This series required an original brand & aesthetic, promotional strategy and coordination with a third party for on-site event execution.
Social Performance
147,499 accounts reached
1,004 posts shared
619 new followers
Dairy Block After Dark resulted in positive digital performance, increased foot traffic and boosts to Dairy Block tenant sales.
Foot Traffic
+26% vs standard day
Tenant Sales
+19% vs standard day
